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CAIE BUSINESS STUDIES
IGCSE & A LEVELS GUIDE
Content, Exam Preparation and Revision
Find the easiest way to prepare for the Cambridge IGCSE and A Levels with simplified content, exam tips, and revision guides. All of which has been written with an easy to grasp language making the Business Studies syllabus easy to navigate.
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Marketing Mix: New Products, USP, and Brand Positioning (19.1)
Chapter 19 - The Marketing Mix, Product and Price Learning Objectives: To understand the marketing mix (product) characteristics The...
Thiago Casarin Lucenti
Nov 17, 20243 min read
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B2B, B2C, and Market Segmentation (Mass vs. Niche) 17.4
Chapter 17 - The Nature of Marketing Learning Objective: To understand B2B, B2C, and Market Segmentation (Mass vs. Niche) Consumer Market...
Thiago Casarin Lucenti
Nov 12, 20244 min read
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Market Research (18.1)
Chapter 18 - Market Research Learning Objective: To understand the basics of Market Research What is Market Research? "Market research is...
Thiago Casarin Lucenti
Nov 10, 20243 min read
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Market Features and Marketing Orientations (17.3)
Chapter 17 - The Nature of Marketing Learning Objective: To understand some of the most common marketing concepts What is a market? A ...
Thiago Casarin Lucenti
Nov 6, 20243 min read
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Understanding Price Elasticity of Demand (17.2)
Chapter 17 - The Nature of Marketing Lesson Objective: To understand Price Elasticity of Demand One of the many roles of the Marketing...
Thiago Casarin Lucenti
Nov 5, 20242 min read
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Introduction to Marketing (17.1)
Chapter 17 - The Nature of Marketing Lesson Objective: To understand the basic concepts in Marketing In your opinion, what is Marketing?...
Thiago Casarin Lucenti
Oct 23, 20242 min read
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McGregor's Theory - What's the Best Leadership Style? (12.2)
We all understand that there are mainly four leadership styles: Democratic; Autocratic; Laissez-Faire; Paternalistic. We also understand...
Thiago Casarin Lucenti
Oct 15, 20242 min read
44 views
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Basics of Being a Manager (12.1)
Chapter 12 - Management Learning Objectives: To learn the different leadership styles and the functions/roles of management. Being a...
Thiago Casarin Lucenti
Oct 14, 20242 min read
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Motivational Theories, Payment Methods, and Non-Financial Motivators (Ch. 11)
Motivation is the desire of workers to see a job done quickly and well: By meeting their individual objectives, motivated workers drive...
Thiago Casarin Lucenti
Oct 14, 20242 min read
48 views
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Employee Appraisal and How do Trade Unions Work (10.4)
Chapter 10 - Human Resources Management Learning Objective: To understand employee appraisal, career plans, and trade unions Human...
Thiago Casarin Lucenti
Oct 8, 20243 min read
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Employee Morale & Welfare, and Training (10.3)
Chapter 10 - Human Resources Management Learning Objective: To further explore HRM responsibilities To continue with the many...
Thiago Casarin Lucenti
Oct 8, 20243 min read
54 views
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Recruitment, Selection, Contracts, and Redundancy vs. Dismissal (10.2)
Chapter 10 - Human Resource Management Learning Objective: Understand various responsibilities of the HRM There are different reasons why...
Thiago Casarin Lucenti
Oct 7, 20243 min read
59 views
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Workforce Planning and Labor Turnover (10.1)
Chapter 10 - Human Resource Management To-Do-List: Activity 10.3 Learning Objective: To understand the purpose of Human Resources...
Thiago Casarin Lucenti
Oct 2, 20242 min read
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Conflicting Stakeholders' Interests (5.2)
Chapter 5 - Stakeholders in Business Learning Objective: To understand how businesses approach conflicting stakeholders' interests. As...
Thiago Casarin Lucenti
Oct 1, 20242 min read
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Stakeholders and Their Interests (5.1)
Chapter 5 - Stakeholders in Business Learning Objective: To understand the several stakeholders and their various interests New Airport...
Thiago Casarin Lucenti
Oct 1, 20242 min read
37 views
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Final Notes on Business Objectives (4.3)
Chapter 4- Business Objectives Learning Objective: Communicating, changing, and translating corporate objectives. We discussed the...
Thiago Casarin Lucenti
Sep 30, 20243 min read
35 views
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Hierarchy of Objectives (4.2)
Chapter 4 - Business Objectives Learning Objective: Hierarchy of Objectives Objectives are also of key importance because they allow...
Thiago Casarin Lucenti
Sep 25, 20242 min read
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Business Objectives (4.1)
Chapter 4- Business Objectives Learning Objective: Business objectives of private and public sector businesses Business objectives are...
Thiago Casarin Lucenti
Sep 18, 20243 min read
85 views
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Small & Family Businesses (Ch. 3.2)
Chapter 3 - Size of Business Learning Objective: Small & Family Businesses (Ch. 3.2) Mongolia is a great place for us to discuss small...
Thiago Casarin Lucenti
Sep 17, 20242 min read
47 views
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Business Growth (3.3)
Chapter 3 - Size of Business Learning Objective: Business Growth (3.3) There are many reasons why businesses want to grow : With growth...
Thiago Casarin Lucenti
Sep 17, 20243 min read
81 views
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