Sales Promotion, Digital Marketing, and Packaging (20.2)
Chapter 20 - The Marketing Mix, Promotion and Place Learning Objectives: To understand sales promotions, digital marketing, and...
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CAIE BUSINESS STUDIES
IGCSE & A LEVELS GUIDE
Content, Exam Preparation and Revision
Find the easiest way to prepare for the Cambridge IGCSE and A Levels with simplified content, exam tips, and revision guides. All of which has been written with an easy to grasp language making the Business Studies syllabus easy to navigate.
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Thiago Casarin Lucenti
3 days ago3 min read
Objectives and Methods of Promotion / Advertisement (20.1)
Chapter 20 - The Marketing Mix: Promotion and Place Learning Objectives: To understand the objectives of promotion and different types of...
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Thiago Casarin Lucenti
Nov 205 min read
All About How To Price! (19.3)
Chapter 19 - The Marketing Mix, Product and Price Learning Objectives: To understand the most common methods of pricing goods and...
35 views0 comments
Thiago Casarin Lucenti
Nov 194 min read
Product Life-Cycle Analysis and BCG Matrix (19.2)
Chapter 19 - The Marketing Mix, Product and Price Learning Objectives: To understand the Product Life-Cycle Analysis and the Boston...
44 views0 comments
Thiago Casarin Lucenti
Nov 173 min read
Marketing Mix: New Products, USP, and Brand Positioning (19.1)
Chapter 19 - The Marketing Mix, Product and Price Learning Objectives: To understand the marketing mix (product) characteristics The...
37 views0 comments
Thiago Casarin Lucenti
Nov 124 min read
B2B, B2C, and Market Segmentation (Mass vs. Niche) 17.4
Chapter 17 - The Nature of Marketing Learning Objective: To understand B2B, B2C, and Market Segmentation (Mass vs. Niche) Consumer Market...
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Thiago Casarin Lucenti
Nov 103 min read
Market Research (18.1)
Chapter 18 - Market Research Learning Objective: To understand the basics of Market Research What is Market Research? "Market research is...
45 views0 comments
Thiago Casarin Lucenti
Nov 63 min read
Market Features and Marketing Orientations (17.3)
Chapter 17 - The Nature of Marketing Learning Objective: To understand some of the most common marketing concepts What is a market? A ...
55 views0 comments
Thiago Casarin Lucenti
Nov 52 min read
Understanding Price Elasticity of Demand (17.2)
Chapter 17 - The Nature of Marketing Lesson Objective: To understand Price Elasticity of Demand One of the many roles of the Marketing...
25 views0 comments
Thiago Casarin Lucenti
Oct 232 min read
Introduction to Marketing (17.1)
Chapter 17 - The Nature of Marketing Lesson Objective: To understand the basic concepts in Marketing In your opinion, what is Marketing?...
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Thiago Casarin Lucenti
Oct 152 min read
McGregor's Theory - What's the Best Leadership Style? (12.2)
We all understand that there are mainly four leadership styles: Democratic; Autocratic; Laissez-Faire; Paternalistic. We also understand...
38 views0 comments
Thiago Casarin Lucenti
Oct 142 min read
Basics of Being a Manager (12.1)
Chapter 12 - Management Learning Objectives: To learn the different leadership styles and the functions/roles of management. Being a...
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Thiago Casarin Lucenti
Oct 142 min read
Motivational Theories, Payment Methods, and Non-Financial Motivators (Ch. 11)
Motivation is the desire of workers to see a job done quickly and well: By meeting their individual objectives, motivated workers drive...
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Thiago Casarin Lucenti
Oct 83 min read
Employee Appraisal and How do Trade Unions Work (10.4)
Chapter 10 - Human Resources Management Learning Objective: To understand employee appraisal, career plans, and trade unions Human...
49 views0 comments
Thiago Casarin Lucenti
Oct 83 min read
Employee Morale & Welfare, and Training (10.3)
Chapter 10 - Human Resources Management Learning Objective: To further explore HRM responsibilities To continue with the many...
44 views0 comments
Thiago Casarin Lucenti
Oct 73 min read
Recruitment, Selection, Contracts, and Redundancy vs. Dismissal (10.2)
Chapter 10 - Human Resource Management Learning Objective: Understand various responsibilities of the HRM There are different reasons why...
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Thiago Casarin Lucenti
Oct 22 min read
Workforce Planning and Labor Turnover (10.1)
Chapter 10 - Human Resource Management To-Do-List: Activity 10.3 Learning Objective: To understand the purpose of Human Resources...
57 views0 comments
Thiago Casarin Lucenti
Oct 12 min read
Conflicting Stakeholders' Interests (5.2)
Chapter 5 - Stakeholders in Business Learning Objective: To understand how businesses approach conflicting stakeholders' interests. As...
28 views0 comments
Thiago Casarin Lucenti
Oct 12 min read
Stakeholders and Their Interests (5.1)
Chapter 5 - Stakeholders in Business Learning Objective: To understand the several stakeholders and their various interests New Airport...
25 views0 comments
Thiago Casarin Lucenti
Sep 303 min read
Final Notes on Business Objectives (4.3)
Chapter 4- Business Objectives Learning Objective: Communicating, changing, and translating corporate objectives. We discussed the...
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