Sales Promotion, Digital Marketing, and Packaging (20.2)
Chapter 20 - The Marketing Mix, Promotion and Place Learning Objectives: To understand sales promotions, digital marketing, and...
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CAIE BUSINESS STUDIES
IGCSE & A LEVELS GUIDE
Content, Exam Preparation and Revision
Find the easiest way to prepare for the Cambridge IGCSE and A Levels with simplified content, exam tips, and revision guides. All of which has been written with an easy to grasp language making the Business Studies syllabus easy to navigate.
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Thiago Casarin Lucenti
3 days ago3 min read
Objectives and Methods of Promotion / Advertisement (20.1)
Chapter 20 - The Marketing Mix: Promotion and Place Learning Objectives: To understand the objectives of promotion and different types of...
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Thiago Casarin Lucenti
3 days ago4 min read
Strategic Decisions Part II - Lean Production (28.2)
Chapter 28 - Operations Strategy Learning Objective: To understand Lean Production techniques Lean Production is all about producing...
9 views0 comments
Thiago Casarin Lucenti
Nov 214 min read
Operations Management - Strategic Decisions Part I (28.1)
Chapter 28 - Operations Strategy Class Objective: To understand the many changes and possible strategic decisions regarding Operations...
8 views0 comments
Thiago Casarin Lucenti
Nov 205 min read
All About How To Price! (19.3)
Chapter 19 - The Marketing Mix, Product and Price Learning Objectives: To understand the most common methods of pricing goods and...
35 views0 comments
Thiago Casarin Lucenti
Nov 203 min read
Introduction to Marketing (10.1)
It's important for us to understand the basics of Marketing so that we can go further on Marketing subjects later on. Here are some of...
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Thiago Casarin Lucenti
Nov 202 min read
Benchmarking (27.2)
Chapter 27 - Quality Management Learning Objective: To understand benchmarking as a method of quality management Benchmarking is the...
6 views0 comments
Thiago Casarin Lucenti
Nov 194 min read
Product Life-Cycle Analysis and BCG Matrix (19.2)
Chapter 19 - The Marketing Mix, Product and Price Learning Objectives: To understand the Product Life-Cycle Analysis and the Boston...
44 views0 comments
Thiago Casarin Lucenti
Nov 172 min read
Legal Controls Over Employment (8.4)
Governments oftentimes create regulations to control employment issues. These are called legal controls. Such controls are important to...
3 views0 comments
Thiago Casarin Lucenti
Nov 174 min read
Quality: Standards, Control, Assurance, and TQM (27.1)
Chapter 27 - Quality Management Learning Objectives: To understand quality control, assurance, and TQM. In your opinion, what is a...
10 views0 comments
Thiago Casarin Lucenti
Nov 173 min read
Marketing Mix: New Products, USP, and Brand Positioning (19.1)
Chapter 19 - The Marketing Mix, Product and Price Learning Objectives: To understand the marketing mix (product) characteristics The...
37 views0 comments
Thiago Casarin Lucenti
Nov 153 min read
International Relocation & Scale of Operations (26.2)
Chapter 26 - Location and Scale Learning Objective: To further understand location decisions and economies/diseconomies of scale You now...
10 views0 comments
Thiago Casarin Lucenti
Nov 144 min read
Location Decisions - Factors to Consider (26.1)
Chapter 26 - Location and Scale Learning Objective: To understand the factors impacting location decisions One of the most important...
9 views0 comments
Thiago Casarin Lucenti
Nov 132 min read
Workforce Training and The Reasons For Reducing The Workforce (8.3)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objectives: To understand how and why to downsize It goes without...
6 views0 comments
![Part-Time & Full-Time Workers [An Introduction to Training] (8.2)](https://static.wixstatic.com/media/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png/v1/fill/w_737,h_553,fp_0.50_0.50,lg_1,q_95,enc_auto/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png)
Thiago Casarin Lucenti
Nov 132 min read
Part-Time & Full-Time Workers [An Introduction to Training] (8.2)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objectives: To understand the difference between part-time and...
13 views0 comments
Thiago Casarin Lucenti
Nov 122 min read
All About Recruiting and Selection (8.1)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objective: To understand the difference between internal and external...
10 views0 comments
Thiago Casarin Lucenti
Nov 124 min read
B2B, B2C, and Market Segmentation (Mass vs. Niche) 17.4
Chapter 17 - The Nature of Marketing Learning Objective: To understand B2B, B2C, and Market Segmentation (Mass vs. Niche) Consumer Market...
34 views0 comments
Thiago Casarin Lucenti
Nov 102 min read
Methods of Entering International Markets (22.4)
Chapter 22 - Marketing Strategy Learning Objective: To understand the different methods of entering international markets Now that we...
16 views0 comments
Thiago Casarin Lucenti
Nov 103 min read
Market Research (18.1)
Chapter 18 - Market Research Learning Objective: To understand the basics of Market Research What is Market Research? "Market research is...
45 views0 comments
Thiago Casarin Lucenti
Nov 73 min read
Globalization - Approaches to Entering International Markets (22.3)
Chapter 22 - Marketing Strategy Learning Objectives: To understand pan-global and global-localization approaches to international...
14 views0 comments
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