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CAIE BUSINESS STUDIES
IGCSE & A LEVELS GUIDE
Content, Exam Preparation and Revision
Find the easiest way to prepare for the Cambridge IGCSE and A Levels with simplified content, exam tips, and revision guides. All of which has been written with an easy to grasp language making the Business Studies syllabus easy to navigate.
IGCSE
A Level
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Thiago Casarin Lucenti
2 days ago3 min read
Entering New Foreign Markets (14.2)
Chapter 14 - Marketing Strategy Lesson Objective: To understand the different methods for entering international markets As a part of...
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Thiago Casarin Lucenti
3 days ago2 min read
Legal Controls Impacting Business Activity (14.1)
Chapter 14 - Marketing Strategy Lesson Objective: To understand what is marketing strategy and be introduced to some legal controls over...
16 views0 comments
Thiago Casarin Lucenti
Feb 192 min read
Marketing Mix vs. Product Life-Cycle (13.3)
Now that you understand how the product life-cycle works as well as the different extension strategies, let's see how the product...
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Thiago Casarin Lucenti
Feb 183 min read
Promotional Methods (13.2)
Chapter 13 - Marketing Mix, Place and Promotion Lesson Objective: To understand the benefits and limitations of the various promotional...
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Thiago Casarin Lucenti
Feb 112 min read
Marketing Mix: Place and Promotion (13.1)
Chapter 13 - Marketing Mix, Place and Promotion Lesson Objective: To be introduced to the third and fourth decisions of the Marketing Mix...
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Thiago Casarin Lucenti
Feb 113 min read
How To Price Your Products/Services? (12.3)
Chapter 12 - Marketing Mix, Product and Price Lesson Objective: To understand the ins and outs of pricing your products/services Pricing ...
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Thiago Casarin Lucenti
Feb 62 min read
Product Life Cycle (12.2)
Chapter 12 - The Marketing Mix: Product and Price Lesson Objective: To understand how the product life-cycle impacts marketing mix...
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Thiago Casarin Lucenti
Feb 43 min read
The First P of The Marketing Mix: Product (12.1)
Chapter 12 - Marketing Mix, Product and Price Lesson Objective: To understand the importance of the Marketing Mix and to be introduced to...
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Thiago Casarin Lucenti
Dec 21, 20242 min read
Quantitative Data vs. Qualitative Data (11.3)
Chapter 11 - Market Research Lesson Objective: To understand the differences between quantitative and qualitative data Primary and...
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Thiago Casarin Lucenti
Dec 17, 20243 min read
Introduction to Market Research (11.1)
Chapter 11 - Market Research Lesson Objective: To understand the benefits of market research What is Market Research? "Market research is...
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Thiago Casarin Lucenti
Dec 17, 20242 min read
Further Market Research (11.2)
Chapter 11 - Market Research Lesson Objectives: To understand sampling, how to present market research data and problems with market...
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Thiago Casarin Lucenti
Dec 10, 20242 min read
Market Segmentation (10.3)
Your understanding of the differences between Mass Marketing and Niche Marketing should now be completed: - Mass Marketing is selling...
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Thiago Casarin Lucenti
Dec 3, 20243 min read
Business Environment Challenges and Possible Solutions (10.2)
Chapter 10, Marketing, Competition, and the Customer Lesson Objective: To understand You have learned that the business environment is...
38 views0 comments
Thiago Casarin Lucenti
Nov 20, 20243 min read
Introduction to Marketing (10.1)
It's important for us to understand the basics of Marketing so that we can go further on Marketing subjects later on. Here are some of...
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Thiago Casarin Lucenti
Nov 17, 20242 min read
Legal Controls Over Employment (8.4)
Governments oftentimes create regulations to control employment issues. These are called legal controls. Such controls are important to...
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Thiago Casarin Lucenti
Nov 13, 20242 min read
Workforce Training and The Reasons For Reducing The Workforce (8.3)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objectives: To understand how and why to downsize It goes without...
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![Part-Time & Full-Time Workers [An Introduction to Training] (8.2)](https://static.wixstatic.com/media/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png/v1/fill/w_737,h_553,fp_0.50_0.50,lg_1,q_95,enc_auto/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png)
Thiago Casarin Lucenti
Nov 13, 20242 min read
Part-Time & Full-Time Workers [An Introduction to Training] (8.2)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objectives: To understand the difference between part-time and...
15 views0 comments
Thiago Casarin Lucenti
Nov 12, 20242 min read
All About Recruiting and Selection (8.1)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objective: To understand the difference between internal and external...
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Thiago Casarin Lucenti
Nov 6, 20241 min read
Trade Unions (7.3)
Chapter 7 - Organization and Management Learning Objective: To understand the importance and impact of trade unions We will wrap up the...
24 views0 comments
Thiago Casarin Lucenti
Nov 5, 20243 min read
Management and Hierarchal Structure (7.2)
Chapter 7 - Organization and Management Learning Objectives: To understand how businesses are organized Now that we know that there are...
22 views0 comments
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