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CAIE BUSINESS STUDIES
IGCSE & A LEVELS GUIDE
Content, Exam Preparation and Revision
Find the easiest way to prepare for the Cambridge IGCSE and A Levels with simplified content, exam tips, and revision guides. All of which has been written with an easy to grasp language making the Business Studies syllabus easy to navigate.
IGCSE
A Level
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Marketing Plan & Marketing Strategy (22.1)
Chapter 22 - Marketing Strategy Learning Objective: To understand the Marketing Plan There are mainly two types of markets : consumer...
Thiago Casarin Lucenti
Oct 2, 20253 min read
Sales Forecasting (21.3)
Chapter 21 - Marketing Analysis Lesson Objective: To understand the importance and methods of sales forecasting Sales Forecast is the...
Thiago Casarin Lucenti
Sep 30, 20253 min read
R&D and The New Product Development Process (21.2)
Chapter 21 - Marketing Analysis Lesson Objective: To understand the importance of R&D and new product development In many industries it...
Thiago Casarin Lucenti
Sep 28, 20253 min read
The Various Types of Elasticity of Demand (21.1)
Chapter 21 - Marketing Analysis Learning Objective: To understand the different factors impacting elasticity of demand I hope you...
Thiago Casarin Lucenti
Sep 24, 20253 min read
Flexible Working and Measuring Employee Performance (16.2)
Chapter 16 - Human Resources Management Strategy Learning Objective: To understand additional methods of flexible working; to understand...
Thiago Casarin Lucenti
Sep 22, 20254 min read
Hard vs. Soft HRM: Employment Contracts Differences (16.1)
Chapter 16 - Human Resources Management Strategy Learning Objective: To understand the differences between hard and soft HRM Human...
Thiago Casarin Lucenti
Sep 22, 20253 min read
Leadership Theories (15.1)
Chapter 15 - Leadership Learning Objectives: To understand the many characteristics and roles of leaders. Leadership involves setting...
Thiago Casarin Lucenti
Sep 17, 20254 min read
Managing and Controlling Strategic Change (9.3)
Chapter 9 - Corporate Planning and Implementation Class Objective: To understand the stages of change management The relationship between...
Thiago Casarin Lucenti
Sep 15, 20257 min read
Changing Corporate Culture (9.2)
Chapter 9.2 - Corporate Planning and Implementation Lesson Objective: The difficulties in changing Corporate Culture Strategic...
Thiago Casarin Lucenti
Sep 9, 20253 min read
Strategic Implementation (9.1)
Chapter 9.1 - Corporate Planning and Implementation Lesson Objective: Introduction to Change Management We should now start diving in to...
Thiago Casarin Lucenti
Sep 9, 20254 min read
Strategic Choice Tools (8.3)
You should now be clear that Strategic Analysis is the process of conducting research into the business environment within which an...
Thiago Casarin Lucenti
Sep 8, 20256 min read
Strategic Analysis Tools (8.2)
As we all know there are three main stages on formulating a Corporate Strategy . We will now start focusing on the first one - Strategic...
Thiago Casarin Lucenti
Sep 2, 20255 min read
Strategizing (8.1)
Chapter 8.1 - Business Strategy Learning Objective: Strategizing (8.1) Strategy: long-term decisions that will push the business towards...
Thiago Casarin Lucenti
Aug 29, 20253 min read
External Influences on Business Activity (6.1)
Chapter 6 - External Influences on Business Activity Learning Objective: 6.1 External Influences on Business Activity It's no news that...
Thiago Casarin Lucenti
Aug 18, 202510 min read
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