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CAIE BUSINESS STUDIES
IGCSE & A LEVELS GUIDE
Content, Exam Preparation and Revision
Find the easiest way to prepare for the Cambridge IGCSE and A Levels with simplified content, exam tips, and revision guides. All of which has been written with an easy to grasp language making the Business Studies syllabus easy to navigate.
IGCSE
A Level
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Marketing Mix: New Products, USP, and Brand Positioning (19.1)
Chapter 19 - The Marketing Mix, Product and Price Learning Objectives: To understand the marketing mix (product) characteristics The...
Thiago Casarin Lucenti
Nov 17, 20243 min read
49 views
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International Relocation & Scale of Operations (26.2)
Chapter 26 - Location and Scale Learning Objective: To further understand location decisions and economies/diseconomies of scale You now...
Thiago Casarin Lucenti
Nov 15, 20243 min read
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Location Decisions - Factors to Consider (26.1)
Chapter 26 - Location and Scale Learning Objective: To understand the factors impacting location decisions One of the most important...
Thiago Casarin Lucenti
Nov 14, 20244 min read
11 views
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Workforce Training and The Reasons For Reducing The Workforce (8.3)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objectives: To understand how and why to downsize It goes without...
Thiago Casarin Lucenti
Nov 13, 20242 min read
9 views
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![Part-Time & Full-Time Workers [An Introduction to Training] (8.2)](https://static.wixstatic.com/media/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png/v1/fill/w_737,h_553,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png)
![Part-Time & Full-Time Workers [An Introduction to Training] (8.2)](https://static.wixstatic.com/media/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png/v1/fill/w_737,h_553,fp_0.50_0.50,lg_1,q_95,enc_avif,quality_auto/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png)
Part-Time & Full-Time Workers [An Introduction to Training] (8.2)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objectives: To understand the difference between part-time and...
Thiago Casarin Lucenti
Nov 13, 20242 min read
15 views
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All About Recruiting and Selection (8.1)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objective: To understand the difference between internal and external...
Thiago Casarin Lucenti
Nov 12, 20242 min read
13 views
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B2B, B2C, and Market Segmentation (Mass vs. Niche) 17.4
Chapter 17 - The Nature of Marketing Learning Objective: To understand B2B, B2C, and Market Segmentation (Mass vs. Niche) Consumer Market...
Thiago Casarin Lucenti
Nov 12, 20244 min read
51 views
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Methods of Entering International Markets (22.4)
Chapter 22 - Marketing Strategy Learning Objective: To understand the different methods of entering international markets Now that we...
Thiago Casarin Lucenti
Nov 10, 20242 min read
21 views
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Market Research (18.1)
Chapter 18 - Market Research Learning Objective: To understand the basics of Market Research What is Market Research? "Market research is...
Thiago Casarin Lucenti
Nov 10, 20243 min read
52 views
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Globalization - Approaches to Entering International Markets (22.3)
Chapter 22 - Marketing Strategy Learning Objectives: To understand pan-global and global-localization approaches to international...
Thiago Casarin Lucenti
Nov 7, 20243 min read
15 views
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Trade Unions (7.3)
Chapter 7 - Organization and Management Learning Objective: To understand the importance and impact of trade unions We will wrap up the...
Thiago Casarin Lucenti
Nov 6, 20241 min read
24 views
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Market Features and Marketing Orientations (17.3)
Chapter 17 - The Nature of Marketing Learning Objective: To understand some of the most common marketing concepts What is a market? A ...
Thiago Casarin Lucenti
Nov 6, 20243 min read
64 views
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Marketing and IT (22.2)
Chapter 22 - Marketing Strategy Learning Objectives: To understand the different impacts of technology on Marketing As you may have...
Thiago Casarin Lucenti
Nov 6, 20242 min read
10 views
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Understanding Price Elasticity of Demand (17.2)
Chapter 17 - The Nature of Marketing Lesson Objective: To understand Price Elasticity of Demand One of the many roles of the Marketing...
Thiago Casarin Lucenti
Nov 5, 20242 min read
30 views
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Management and Hierarchal Structure (7.2)
Chapter 7 - Organization and Management Learning Objectives: To understand how businesses are organized Now that we know that there are...
Thiago Casarin Lucenti
Nov 5, 20243 min read
22 views
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Marketing Plan & Marketing Strategy (22.1)
Chapter 22 - Marketing Strategy Learning Objective: To understand the Marketing Plan There are mainly two types of markets : consumer...
Thiago Casarin Lucenti
Nov 4, 20243 min read
10 views
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Sales Forecasting (21.3)
Chapter 21 - Marketing Analysis Lesson Objective: To understand the importance and methods of sales forecasting Sales Forecast is the...
Thiago Casarin Lucenti
Oct 24, 20243 min read
20 views
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R&D and The New Product Development Process (21.2)
Chapter 21 - Marketing Analysis Lesson Objective: To understand the importance of R&D and new product development In many industries it...
Thiago Casarin Lucenti
Oct 24, 20243 min read
29 views
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Leadership Styles (7.1)
Chapter 7 - Organization and Management Learning Objectives: To understand the role of managers and the different leadership styles To...
Thiago Casarin Lucenti
Oct 23, 20243 min read
22 views
0 comments
The Various Types of Elasticity of Demand (21.1)
Chapter 21 - Marketing Analysis Learning Objective: To understand the different factors impacting elasticity of demand I hope you...
Thiago Casarin Lucenti
Oct 23, 20243 min read
15 views
0 comments
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