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CAIE BUSINESS STUDIES
IGCSE & A LEVELS GUIDE
Content, Exam Preparation and Revision
Find the easiest way to prepare for the Cambridge IGCSE and A Levels with simplified content, exam tips, and revision guides. All of which has been written with an easy to grasp language making the Business Studies syllabus easy to navigate.
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All About Recruiting and Selection (8.1)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objective: To understand the difference between internal and external...
Thiago Casarin Lucenti
Nov 12, 20242 min read
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B2B, B2C, and Market Segmentation (Mass vs. Niche) 17.4
Chapter 17 - The Nature of Marketing Learning Objective: To understand B2B, B2C, and Market Segmentation (Mass vs. Niche) Consumer Market...
Thiago Casarin Lucenti
Nov 12, 20244 min read
48 views
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Methods of Entering International Markets (22.4)
Chapter 22 - Marketing Strategy Learning Objective: To understand the different methods of entering international markets Now that we...
Thiago Casarin Lucenti
Nov 10, 20242 min read
21 views
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Market Research (18.1)
Chapter 18 - Market Research Learning Objective: To understand the basics of Market Research What is Market Research? "Market research is...
Thiago Casarin Lucenti
Nov 10, 20243 min read
50 views
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Globalization - Approaches to Entering International Markets (22.3)
Chapter 22 - Marketing Strategy Learning Objectives: To understand pan-global and global-localization approaches to international...
Thiago Casarin Lucenti
Nov 7, 20243 min read
15 views
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Trade Unions (7.3)
Chapter 7 - Organization and Management Learning Objective: To understand the importance and impact of trade unions We will wrap up the...
Thiago Casarin Lucenti
Nov 6, 20241 min read
24 views
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Market Features and Marketing Orientations (17.3)
Chapter 17 - The Nature of Marketing Learning Objective: To understand some of the most common marketing concepts What is a market? A ...
Thiago Casarin Lucenti
Nov 6, 20243 min read
62 views
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Marketing and IT (22.2)
Chapter 22 - Marketing Strategy Learning Objectives: To understand the different impacts of technology on Marketing As you may have...
Thiago Casarin Lucenti
Nov 6, 20242 min read
10 views
0 comments
Understanding Price Elasticity of Demand (17.2)
Chapter 17 - The Nature of Marketing Lesson Objective: To understand Price Elasticity of Demand One of the many roles of the Marketing...
Thiago Casarin Lucenti
Nov 5, 20242 min read
29 views
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Management and Hierarchal Structure (7.2)
Chapter 7 - Organization and Management Learning Objectives: To understand how businesses are organized Now that we know that there are...
Thiago Casarin Lucenti
Nov 5, 20243 min read
22 views
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Marketing Plan & Marketing Strategy (22.1)
Chapter 22 - Marketing Strategy Learning Objective: To understand the Marketing Plan There are mainly two types of markets : consumer...
Thiago Casarin Lucenti
Nov 4, 20243 min read
9 views
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Sales Forecasting (21.3)
Chapter 21 - Marketing Analysis Lesson Objective: To understand the importance and methods of sales forecasting Sales Forecast is the...
Thiago Casarin Lucenti
Oct 24, 20243 min read
20 views
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R&D and The New Product Development Process (21.2)
Chapter 21 - Marketing Analysis Lesson Objective: To understand the importance of R&D and new product development In many industries it...
Thiago Casarin Lucenti
Oct 24, 20243 min read
29 views
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Leadership Styles (7.1)
Chapter 7 - Organization and Management Learning Objectives: To understand the role of managers and the different leadership styles To...
Thiago Casarin Lucenti
Oct 23, 20243 min read
22 views
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The Various Types of Elasticity of Demand (21.1)
Chapter 21 - Marketing Analysis Learning Objective: To understand the different factors impacting elasticity of demand I hope you...
Thiago Casarin Lucenti
Oct 23, 20243 min read
14 views
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Introduction to Marketing (17.1)
Chapter 17 - The Nature of Marketing Lesson Objective: To understand the basic concepts in Marketing In your opinion, what is Marketing?...
Thiago Casarin Lucenti
Oct 23, 20242 min read
46 views
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Financial and Non-Financial Motivators (6.3)
Chapter 6 - Motivating Workers Lesson Objective: To understand the different financial and non-financial motivators After understanding...
Thiago Casarin Lucenti
Oct 22, 20243 min read
24 views
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All About Exchange Rate (26.4)
Chapter 26 - Business and the International Economy Learning Objectives: To understand the impact of exchange rate fluctuations in...
Thiago Casarin Lucenti
Oct 21, 20242 min read
6 views
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Improving Workforce Performance - Technology and HRM (16.3)
Chapter 16 - Human Resources Management Strategy Learning Objective: Strategies for improving workforce performance; the use of...
Thiago Casarin Lucenti
Oct 21, 20244 min read
11 views
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Flexible Working and Measuring Employee Performance (16.2)
Chapter 16 - Human Resources Management Strategy Learning Objective: To understand additional methods of flexible working; to understand...
Thiago Casarin Lucenti
Oct 17, 20244 min read
12 views
0 comments
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