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CAIE BUSINESS STUDIES
IGCSE & A LEVELS GUIDE
Content, Exam Preparation and Revision
Find the easiest way to prepare for the Cambridge IGCSE and A Levels with simplified content, exam tips, and revision guides. All of which has been written with an easy to grasp language making the Business Studies syllabus easy to navigate.
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A Level
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Product Life Cycle (12.2)
Chapter 12 - The Marketing Mix: Product and Price Lesson Objective: To understand how the product life-cycle impacts marketing mix...
Thiago Casarin Lucenti
Feb 62 min read
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The First P of The Marketing Mix: Product (12.1)
Chapter 12 - Marketing Mix, Product and Price Lesson Objective: To understand the importance of the Marketing Mix and to be introduced to...
Thiago Casarin Lucenti
Feb 43 min read
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Quantitative Data vs. Qualitative Data (11.3)
Chapter 11 - Market Research Lesson Objective: To understand the differences between quantitative and qualitative data Primary and...
Thiago Casarin Lucenti
Dec 21, 20242 min read
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Introduction to Market Research (11.1)
Chapter 11 - Market Research Lesson Objective: To understand the benefits of market research What is Market Research? "Market research is...
Thiago Casarin Lucenti
Dec 17, 20243 min read
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Further Market Research (11.2)
Chapter 11 - Market Research Lesson Objectives: To understand sampling, how to present market research data and problems with market...
Thiago Casarin Lucenti
Dec 17, 20242 min read
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Market Segmentation (10.3)
Your understanding of the differences between Mass Marketing and Niche Marketing should now be completed: - Mass Marketing is selling...
Thiago Casarin Lucenti
Dec 10, 20242 min read
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Business Environment Challenges and Possible Solutions (10.2)
Chapter 10, Marketing, Competition, and the Customer Lesson Objective: To understand You have learned that the business environment is...
Thiago Casarin Lucenti
Dec 3, 20243 min read
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Introduction to Marketing (10.1)
It's important for us to understand the basics of Marketing so that we can go further on Marketing subjects later on. Here are some of...
Thiago Casarin Lucenti
Nov 20, 20243 min read
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Legal Controls Over Employment (8.4)
Governments oftentimes create regulations to control employment issues. These are called legal controls. Such controls are important to...
Thiago Casarin Lucenti
Nov 17, 20242 min read
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Workforce Training and The Reasons For Reducing The Workforce (8.3)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objectives: To understand how and why to downsize It goes without...
Thiago Casarin Lucenti
Nov 13, 20242 min read
10 views
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![Part-Time & Full-Time Workers [An Introduction to Training] (8.2)](https://static.wixstatic.com/media/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png/v1/fill/w_737,h_553,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png)
![Part-Time & Full-Time Workers [An Introduction to Training] (8.2)](https://static.wixstatic.com/media/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png/v1/fill/w_737,h_553,fp_0.50_0.50,lg_1,q_95,enc_avif,quality_auto/bf8eaa_27071c3575204a1bb583e5f96eeae1cd~mv2.png)
Part-Time & Full-Time Workers [An Introduction to Training] (8.2)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objectives: To understand the difference between part-time and...
Thiago Casarin Lucenti
Nov 13, 20242 min read
19 views
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All About Recruiting and Selection (8.1)
Chapter 8 - Recruitment, Selection and Training of Workers Learning Objective: To understand the difference between internal and external...
Thiago Casarin Lucenti
Nov 12, 20242 min read
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Trade Unions (7.3)
Chapter 7 - Organization and Management Learning Objective: To understand the importance and impact of trade unions We will wrap up the...
Thiago Casarin Lucenti
Nov 6, 20241 min read
26 views
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Management and Hierarchal Structure (7.2)
Chapter 7 - Organization and Management Learning Objectives: To understand how businesses are organized Now that we know that there are...
Thiago Casarin Lucenti
Nov 5, 20243 min read
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Leadership Styles (7.1)
Chapter 7 - Organization and Management Learning Objectives: To understand the role of managers and the different leadership styles To...
Thiago Casarin Lucenti
Oct 23, 20243 min read
26 views
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Financial and Non-Financial Motivators (6.3)
Chapter 6 - Motivating Workers Lesson Objective: To understand the different financial and non-financial motivators After understanding...
Thiago Casarin Lucenti
Oct 22, 20243 min read
28 views
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Motivation (6.1)
Chapter 6 - Motivating Workers Lesson Objective: To understand the importance of having a motivated workforce Motivation are the factors...
Thiago Casarin Lucenti
Oct 15, 20241 min read
27 views
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Motivational Theories (6.2)
Chapter 6 - Motivating Workers Lesson Objective: To be introduced to three main motivational theories Through this chapter we will learn...
Thiago Casarin Lucenti
Oct 15, 20242 min read
35 views
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Stakeholders and Their Interests (5.2)
Chapter 5 - Stakeholders in Business Lesson Objective: To understand what are stakeholders and what are their interests towards the...
Thiago Casarin Lucenti
Oct 9, 20242 min read
18 views
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The Most Common Business Objectives (5.1)
Chapter 5 - Business Objectives and Stakeholder Objectives Learning Objectives: To understand the various business objectives Plans,...
Thiago Casarin Lucenti
Oct 2, 20242 min read
33 views
0 comments
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